Press Release: January 2017

In the tradition of savoir-faire and creative boldness, the Salon International de la Lingerie has awarded iconic lingerie brand Simone Pérèle with the prestigious ‘Designer of the Year’ Award ahead of this year’s 54th annual tradeshow in Paris.

“This award win is exciting for us,” says Ms Pérèle’s grandson and Global CEO, Mathieu Grodner “We believe it’s a great award for us, considering all the efforts that have been put in place by the design teams over the years to always improve our collections.”

The Salon International de la Lingerie is the world’s largest and most important trade fair for the intimate apparel industry attracting over 480 brands from 35 countries around the world.

Each year, one lingerie brand is announced as the international ‘Designer of the Year’ in celebration of savoir-faire and design boldness.

The judging panel look for an impressive brand with a longstanding history, a comprehensive knowledge of intimate apparel design and renewed creativity. Values accurately reflected in the rich heritage of the Perele family.

Now in its third generation of Pérèle family leadership, grandson Mathieu Grodner-Pérèle and grand-daughter Stéphanie Pérèle are thrilled to accept the award and are committed to a continued transformation of the Simone Pérèle Group.

With 14 global subsidiaries and 1,600 employees worldwide, and with over 3.5 million pieces manufactured every year, the international fashion house’s presence is more vibrant than ever.

This award will be officially presented during the press conference on the first day of the Salon International de la Lingerie Tradeshow on the 21st of January 2017.

Past recipients of the prestigious award include Hanro (2016), Marjolaine (2015), Andres Sarda (2014) and Lise Charmel (2013).

An interview with Stephanie Pérèle

Stephanie Perele

What image do you want to convey with the A/W 17 collection?

By shaking ourselves free of the rules of Fashion, we are proposing a collection with 4 seasonal lines for winter 2017.

From the most accessible to the most exclusive, also called the “Limited Edition”, we are decidedly committed to Fashion.

This collection includes different products with a variety of fabrics, shapes and colours. The Limited Edition mixes satin and velvet – discover it at the trade show!

What are your future projects?

We have so many! Since the end of 2015 we have been working on the brand’s platform and asking ourselves fundamental questions such as: why does Simone Pérèle exist? What is the difference that we contribute to the market?

The result is the creation of a communication platform: a new image, unexpected visuals (in shops from June 2017). We want this campaign to correspond to our DNA, and be out of sync with traditional lingerie rules.

Our aim is to make this campaign an event that demonstrates that Simone Pérèle is, first and foremost, a brand. We want women to think Simon Pérèle before thinking about the products.

The first store to bear the Simone Pérèle brand name opened in April 2016: (1st Parisian boutique: 84 rue François Miron, Paris 3rd arrondissement)

We have designed a furnishing concept which corresponds to our brand platform, and that we intend to deploy throughout the world: in our own shops, in department store concessions, as well as in our retailer network (special furnishings).

We plan to open an e-commerce site in April 2017. The principal aim of this point of sale is to present the entire product catalogue to our customers.

And we aim to entice customers to go in to shops: what can we do together to attract new customers to visit our retailers?

There will be online shopping on the site, but we aim to encourage customers to head directly to shops where they benefit from well-considered advice. Retailers are, and remain, our primary source of growth.

 

PRESS CONTACT

Sarah Cohen
0421 723 938
sarah@simone-perele.com.au